Logo

Logo Overview

The revised PALFINGER logo removes the heavy black outline, creating a cleaner, more open form that supports both clarity and confidence. Refined spacing and consistent stroke widths emphasize technical precision – echoing the brand’s engineered excellence. Without the distraction of outlines or uneven kerning, the logo becomes more assertive, more modern, and easier to apply across all touchpoints – digitally and physically.

Note: Please make sure to always use the new logo version in any new touchpoint produced.

Refined Logo

Old Logo

Color versions

Our logo is designed to be used primarily in its full-color version to maintain brand consistency and visual impact. It may be placed over White, Bright and Natural Limestone or imagery, provided legibility and contrast are preserved. Do not place the logo on Red backgrounds, this use is exclusively for products.

Yellow (Logo)
RGB: 253 | 219 | 48
HEX: FDDB30
Pantone: Coated 115 C
Pantone: Uncoated 108U
CMYK: Coated 0 | 14 | 90 | 0
CMYK: Uncoated 0 | 6 | 100 | 0
 RAL: 1018

Note: Use the Black logo version only when color printing isn’t possible. Only use the White version for special needs, such as merchandising.

Over White

Over Limestone

Over images

Black version

for printed documents.

White version

for special merchandising use.

Safe Area

The logo’s height defines the safe area
and equals one unit (U).

This unit determines the minimum space to the layout margin and other design elements to ensure consistency and legibility.

Position & margin

The logo, can be placed flexibly but should always relate to the position of other elements and axes. As typography and other design elements like the red uplifting lines are mostly left-aligned, the logo is often aligned to their axes.   Outside of regular layout use, the logo can be significantly enlarged where the brand is the sole visual focus.

The logo, can be placed flexibly

but should always relate to the position of other elements and axes.

In case of placeing the Uplifting Line full height

the logo sould align with text and Units.

Add additional design elements within the layout area,

using the unit to set spacing between them.

Create the unit by dividing the shorter side of the format by 25.

Use the unit to build the minimum layout area.

Logo layout integration

In exceptions where the brand is the dominant message, the logo may be scaled up to amplify brand presence and impact.

Note: Ensure clear hierarchy between logo and headline – avoid equal visual size.

Focus on message

Focus on brand

Logo sizes

Format-Based Sizing
Use the predefined sizes for unit and logo sizes as orientation across print and digital formats. Adjustments are always possible based on visual hierarchy and content needs.

Note
Use the provided templates as a starting point for your individual design.

Minimal Logo Size
To ensure legibility, detail, and visual impact, the logo must not be reproduced smaller than 25 px in height for digital use or 5 mm in height for print applications.

Minimum size for screen

Minimum size for print

MEDIA TYPES	FORMAT NAME	FORMAT SIZE	DIVIDE SHORT SIDE	UNIT SIZE / LOGO HEIGHT
Print	A3	210 x 297 mm	/25	12 mm
	A4	210 x 297 mm	/25	8,4 mm
	A5	148 x 210 mm	/20	7,4 mm
	A6	105 x 148 mm	/20	5 mm
Social Media	4:5 / 1:1 / 9:16	1080 x 1350 / 1080 x 1080 / 1080 x 1920 px	/15	72 px
Presentation	Screen 16:19	1920 x 1080 px	/20	54 px
Online-banner	Skyscraper	120 x 600 px	/3,5	34 px
	Leaderboard	728 x 90 px	/2	45 px
Motion Branding	4:5 / 1:1 / 9:16 / 16:9	1080 x 1350 / 1080 x 1080 / 1080 x 1920 / 1920 x 1080 px	/8	135 px

Compact version

The standalone “P” from the PALFINGER wordmark enhances recognition at small sizes and provides strong visual impact in limited-space applications.

Its use is reserved for specific contexts where the full logo would be too small or redundant – such as social media profile images, favicons, or app icons.

Exceptional use

In exception cases, it is possible to use the logo lettering free of the pill shape.

Without the pill shape

The choice between the original logo and the usage without the pill on yellow background depends on 2 factors:

When the space is too limited
When the logo is applied in open yellow surfaces

Space and surface considerations

When the space is too limited:  Where the pill version would feel too tight or reduce legibility. 
When the logo is applied in open Yellow surfaces:  Used in layouts or product applications in open and unframed areas, where no additional visual elements are needed.

Combining wordmark and branding

Wordmark and Branding Mix: 
Can be used in one design, when applied across different layers or components. e. g., Yellow on a product vs. brand on the packaging.

Note: Do not place the wordmark on Yellow backgrounds alongside other brand colors or elements.