Iconography Guideline

Person using a tablet with a stylus to navigate the PALFINGER website, showing business segments and a corporate mission statement on a clean desk setup.

Characteristics

The icon style is derived from the angular design language of the PALFINGER type. It’s distinctive features, such as rounded and straight corners and flattened tips, are reflected in the icons. All icons have a geometric, and whenever possible, a symmetrical construction with an uniform line weight.
The icons exhibit both angular and rounded corners. However, in general, more angular than rounded corners should be used within the icons so that the overall appearance of the icon family does not appear too rounded. In the case of flattened tips, the inside of the corner is always rounded.

Geometric construction diagram showing the letter A built on a grid with circular guides and stroke proportions

Segments and construction

Each segment has its own icon based on the same construction, size and style.

  • 24 px construction
  • Uniform line weight
  • Trimmed corners
Icon system overview with industry pictograms for transport, forestry, construction, recycling, energy, government, marine, and defense in black, red, and white variants

Colors

  • Icons are shown in Black / White. 
  • Red icons may be used to highlight key elements.
Horizontal set of minimalist industry icons displayed in three color treatments: black on light, red on light, and white on red background

Google Icon Library

If you need further icons to visually support your communication, please use the Google icon library.

The Google icon library is free to use and offers an extended set of features that support the customization of the icons.

Recommendend settings

  • Weight: 300
  • Grade: 0
  • Optical Size: 24 px
  • Style: Sharp
Google Icon Library
Google Fonts interface showing icon customization controls with sliders for weight, grade, and optical size alongside a grid of material icons

Arrows

Besides the segment icons there are arrow icons. You can use them for larger applications as a graphic element when the arrows itself function like an image. There are two arrow icons:

Arrow icon

The form of the arrow icon is related to the arrow within the the font set, but is even more characteristic and distinctive. You can use it in Red, Black, Limestone and White.

Arrow icon with pattern

The arrow icon is also available with a fill of the Uplifting Pattern. This icon is available in Red, Limestone and White.

Arrow icon for large applications



Arrow Icon

  

Single upward arrow icon used for large-scale applications, displayed in solid black on a light background

The icon is available in 8 directions and 
in 4 colors:

Arrow Icon

Red, Black, Limestone, White

Arrow icons shown in eight directional variants with color options including red, black, limestone, and white

Exemplary use as a supportive graphic element


Arrow Icon

  

Repeated arrow icons arranged as a pattern, demonstrating use as a supportive graphic element

Arrow icon with Uplifting Pattern for large applications.

Arrow Icon with pattern

  

Upward arrow icon with uplifting line pattern, intended for large-scale graphic applications

The icon is available in 8 directions and in 3 colors:

Arrow Icon with pattern

Red, Limestone, White

Arrow icons with uplifting line pattern shown in eight directions and three approved brand colors

Exemplary use for large application

Arrow Icon with pattern

  

Real-world application of arrow pattern on a building entrance door with directional guidance text

Exceptional use

In exception cases, it is possible to use the logo lettering free of the pill shape.

Dont's

Do not use any colors other than the assigned colors.

  

Arrow icon shown in an unapproved yellow color, demonstrating incorrect use of brand colors

Do not use icons that are not part of or different to the brand icon set.

  

Mixed arrow icons not part of the approved brand icon set, illustrating inconsistent icon usage

Do not modify icons with excessive rounding or altered shapes.

  

Modified icon with excessive rounding and altered shape, showing incorrect icon customization

Do not apply the uplifting line pattern to icons other than arrows.

  

Uplifting line pattern incorrectly applied to a non-arrow icon, demonstrating misuse of the pattern

Do not use icons in poor quality, e.g., caused by scaling up small image files.

  

Uplifting line pattern incorrectly applied to a non-arrow icon, demonstrating misuse of the pattern

Do not place icons on backgrounds with insufficient contrast.

  

Arrow icon placed on a bright background with insufficient contrast, reducing legibility