A global guideline for trade fair design and communication is becoming increasingly important for ensuring clear brand differentiation and a consistent brand presence worldwide. This guideline provides the most relevant and fundamental principles of PALFINGER’s “Global Trade Fair Concept”.
OUR OBJECTIVES
- Ensure global consistency in brand identity and brand experience
- Enable modular and scalable application across formats and markets
- Simplify planning, implementation and setup
- Promote circularity through reusable modules and equipment
- Define key design principles and communication elements for a globally consistent trade fair appearance
THIS GUIDELINE IS FOR
- PALFINGER Marketing and Communications
- Exhibition booth builders
Guideline and Downloads
Global Trade Fair Guideline
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Templates Global Trade Fair Guideline
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Communication Booklet EMEA Trade Fair Kit
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Examples
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