Welcome to our Brand Portal

Your journey to creating consistent, powerful brand experiences starts here!

What is the Brand Portal?

It's your central gateway to living and shaping the PALFINGER brand. Here you'll find everything you need to apply our corporate identity and corporate design with confidence: clear guidelines, practical documentation, and access to marketing media assets. Through our integrated Media Portal, you can easily find and download media, and adapt it to your specific needs using available templates. Our built in PALFINGER AI "PAIP" is always at your side as your Brand Assistant, and our team of brand and design experts is ready to support you whenever you need personal guidance. The connected Brand Community Forum offers a collaborative space to exchange ideas, ask questions, and learn from other users. These services form our "Brand Platform", providing the essential foundation for scalable, future‑proof brand operations. We're excited to have you here. Enjoy exploring all the possibilities the Brand Portal offers.

AI Brand Assistant (PAIP)

Use the search functionality of our AI Brand Assistant
Sharepoint Login required

PAIP is PALFINGER’s AI-powered assistant that is available to PALFINGER Active Directory users. It leverages a comprehensive Corporate Identity and Corporate Design knowledge base to provide guidance on brand-related topics.

Search with PAIP
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Guidelines

Brand Strategy

Who we are and what we stand for.

Learn about our Brand Strategy
New Modern Oil and Gas Processing Plant at night

Employer Brand

PALFINGER as a place to work and our Employer Value Proposition.

Jump to our Employer Brand
PALFINGER Logo on image of a service truck driving through the desert

Design Basics

The universal elements that form the visual appearance of the PALFINGER brand, such as the PALFINGER logo, colors and font.

Jump to our Design Basics
PALFINGER Logo on image of a service truck driving through the desert

Branding Touchpoints

From print to online communication.

Find out more
A PALFINGER branded truck with a loader crane

Media Standards

Legal requirements, technical specifications, metadata, file naming conventions and delivery guidelines.

Go to the guideline
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Media Portal / Downloads

Login required

Our Digital Asset Management system provides the latest collection of images, graphics, videos, templates, and tools for media production.

Enter our Media Portal
Collection of PALFINGER images showing products and people
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Community and Support

Brand Community Forum

Login required

For knowledge sharing about brand and media asset related topics.

Join our community
Fostering community well-being: care jobs, acts of compassion, neighborhood meetings, and robust community support initiatives promoting unity, empathy, and collective welfare.

Need help? We support you!

If you couldn’t find what you were looking for, our support is happy to help.

Contact Support
a person with a hearing aid interacting with coworkers in a modern office, professional attire, confident expression, inclusive workplace atmosphere, editorial photography style --ar 3:2 --v 7 Job ID: f8e13742-0f38-48e4-a8db-cdfd8bc36088