Colors

Brand colors

The brand’s visual identity is brought to life through three primary colors: Red, White, and Limestone. Red delivers energy and focus, appearing only as a sharp, precise accent. Yellow, our unmistakable signature, is reserved solely for the logo – making every appearance instantly recognizable.

Primary colors

Each tone is precisely defined to ensure consistent reproduction and clear brand recognition across every touchpoint. All color specifications – including RGB and HEX for digital applications, as well as CMYK, Pantone, and RAL for print and production – must be applied exactly as defined. This ensures uniform results across all media, regardless of material, printing method, or display type.

Note

When printing, prefer coated paper unless the product is stationery.
For Red, use the specified Pantone whenever possible; if not, apply the CMYK values on coated paper.
For Limestone, use the Pantone only as a reference and apply the CMYK values on coated paper for best results.

Red

RGB 218 | 0 | 4 
HEX #DA0004

Pantone
 3546 C/U

CMYK
 Coated 0 | 100 | 95 | 10
 Uncoated 0 | 87 | 100 | 0

RAL 
3020

Limestone

RGB 220 | 217 | 211
HEX #DCD9D3

Pantone
 400 C/U

CMYK 
Coated 0 | 0 | 13 | 29
 Uncoated 0 | 0 | 8 | 14

RAL 
7044

White

RGB 255 | 255 | 255
 HEX #ffffff

CMYK
 0 | 0 | 0 | 0

RAL 
9016 

Yellow (Logo)

RGB 253 | 219 | 48
HEX #FDDB30

Pantone
 Coated 115 C
 Uncoated 108 U

CMYK
 Coated 0 | 14 | 90 | 0
 Uncoated 0 | 6 | 100 | 0

RAL
 1018

Primary usage

Our primary colors are applied with intention across our design elements.

Backgrounds use White or Limestone.
The Uplifting Pattern incorporates Red and Limestone, and White when used in negative.
The single Uplifting Line employs Red for strong visual guidance.
The logo always appears in Yellow with Black lettering to ensure instant recognition.

This structured approach ensures that each color is used in its most impactful role while maintaining consistency across every application.

Background

Uplifting Pattern

Uplifting Line

Logo

Secondary colors

Bright Limestone is a soft, neutral secondary color derived from PALFINGER’s core Limestone tone. It offers increased legibility and visual calm – especially useful when layouts require more text density or a softer alternative to Limestone.

Black is primarily used for text, and its shades create the uplifting effect in headlines. Additionally, Black may be applied in small accents – especially in digital environments – for UI elements or to create clear visual separation between sections.

Bright Limestone

Limestone 50%

RGB 237 | 236 | 233
 HEX EDECE9

Pantone  400 C/U (50%)

CMYK 
Coated 0 | 0 | 7 | 15
 Uncoated 0 | 0 | 4 | 7

RAL
7035

Black

100% / 90% / 80% / 70% / 60%

RGB 0 | 0 | 0
 HEX 000000 
CMYK 0 | 0 | 0 | 100

Bright Limestone usage

Bright Limestone provides subtle contrast and structures content in a quiet yet consistent way across all media.

Typical Use Cases:

Full background areas containing larger volumes of text.
Visual separation between modules or layout sections is required.
Module separation in web and digital applications.

Bright Limestone adds softness and clarity when full Limestone feels too heavy.

Helps create clear content containers without adding heavy contrast. 

Effective for defining larger content areas or modules, especially in digital applications.

Use Bright Limestone to divide content areas subtly and clearly. 

From Bright Limestone (default) to Full Limestone (on hover) – provide interaction through color change in UI.

Tonal gradation for structuring/highlighting tables. 

Black usage

Black serves as a versatile color within the PALFINGER identity, used primarily for typography and later for UI elements, and creating higher-contrast areas

Black is mainly used in digital applications to define sections, support UI elements, and provide contrast. It should remain secondary to the primary brand colors, applied in moderation to avoid overpowering Red, White, or Limestone.

Headline in Black, with shades

Sectioning website

Infographic colors

The first three priority colors must be used in a specific order to guide visual hierarchy and emphasis. These should be applied from most prominent (Prio 1) to least prominent (Prio 3).

Once these core colors are in place, you may use additional tones from the extended palette, as long as functional clarity and contrast are preserved. For further guidance and application examples, please refer to the detailed Infographics guideline.

Priority use

RGB: 156 | 152 | 144
HEX: 9C9890
CMYK: 41 | 35 | 41 | 2

RGB: 218 | 0 | 4
HEX: DA0004
CMYK: 0 | 100 | 95 | 10

60% Black
RGB: 102 | 102 | 102
HEX: 666666
CMYK: 0 | 0 | 0 | 80

Shade colors

RGB: 92 | 89 | 83
HEX: 5C5953
CMYK: 60 | 54 | 59 | 30

RGB: 119 | 114 | 106
HEX: 77726A
CMYK: 53 | 47 | 53 | 15

RGB: 154 | 3 | 4
HEX: 9A0304
CMYK: 24 | 100 | 100 | 24

RGB: 182 | 5 | 7
HEX: B60507
CMYK: 19 | 100 | 100 | 12

RGB: 239 | 105 | 107
HEX: EF696B
CMYK: 0 | 73 | 50 | 0

80% Black
RGB: 51 | 51 | 51
HEX: 333333
CMYK: 0 | 0 | 0 | 80

70% Black
RGB: 77 | 77 | 77
HEX: 4D4D4D
CMYK: 0 | 0 | 0 | 70

Signal colors

Signal colors are used to indicate functional states such as success, warnings, and errors.

To ensure accessibility and consistency, all signal tones are tested for AA compliance across different brand backgrounds.

The red used for negative messages is a darker variant of the PALFINGER red. This deliberate choice ensures visual separation between functional error states and brand identity.