Uplifting Line Guideline

A person holding a smartphone displaying a branded social media post that reads “The Next Level of Service,” featuring industrial equipment imagery, conveying a modern, digital presentation of an industrial services brand.

Key element

The Uplifting Line is the key graphic element. It translates the core function of the PALFINGER products into a graphic dimension. The Uplifting Line can be placed in differnet ways, but always relates to the basic layout divisions in the layout system.

  

A collage of PALFINGER marketing visuals featuring cranes and aerial platforms in forestry, construction, marine, and service settings. Bold headlines like “Elevating Heavy Lifting to New Heights” and “The Next Level of Service” appear throughout.

Uplifting Line Construction

The construction of the Uplifting Line follows simple and logic rules.

Height

Each step is one third of the total height.

Width

The width of each step (x) doubles per downward.

A vertical layout guide showing a tall red central bar divided into three equal sections labeled “1/3,” with measurement arrows indicating spacing and width. The diagram appears to illustrate proportional alignment and margins in a design system.

Usage

Master File

Always use the master file to keep all Uplifting Lines consistent: A 3840×140 px file, in the color Red.

Use

Start each layout by setting the Uplifting Line’s default size. Use this as the basis and modify only by the following rules:

Proportional scaling up to 100% format height.


(Uplifting Line = format height)

A layout diagram illustrating proportional scaling of Uplifting to reach 100% format height, shown alongside a large white content area. Measurements indicate a full height of 3840 px and a fixed bar width of 140 px.

Proportional Scaling up to 3x when using a 
2-step layout.

  

A layout diagram showing a vertical red accent bar scaling proportionally up to 3× height within a two-step layout, aligned to the left of a white content area. Dashed horizontal guides indicate the step divisions used for scaling.

Vertical Distortion to move the Line in the horizontal axis of the layout.

  

A layout diagram showing uplifting lines shifting horizontally through vertical distortion across a multi-section layout. Dashed horizontal guides indicate how the uplifting lines move between layout levels.

Horizontal Distortion up to 2x for a more prominent Uplifting Line, or 0.5x for a subtler one.

  

A layout diagram illustrating uplifting lines with horizontal distortion, scaled up to 2× for a more prominent effect or reduced to 0.5× for a subtler presence. Two side-by-side layouts compare the different distortion intensities across the same section guides.

Margin

The line always starts at the bottom edge (1), symbolizing stability.
It can be positioned directly at the left edge, or with a minimum margin of 1 Unit – or more, depending on the layout (2).

Note

To ensure the Uplifting Lines visibility, apply the minimum margin when used in:

  • small applications, where the thin line might be cut off during trimming
  • inner right pages of f.e. brochures, where binding obscure parts of the line
A margin layout example showing uplifting lines aligned to the left edge, with two variations demonstrating different margin widths. Dashed guides indicate safe areas, logo placement, and headline positioning within the layout.

Layout

Full height:
Split layout 
The Uplifting Line is set without a margin to the maximum height. Content can be split and arranged in thirds, aligned to the Uplifting Line.

Half & third heights:
Split layout 
The Uplifting Line is scaled to 1/2, 1/3, or 2/3 of the height. Content can be split accordingly.

Half & third heights

The line always starts at the bottom edge and can be placed with or without a 1 Unit margin.

From the full height, the shape can be vertically distorted to
1/2, 1/3 or 2/3 of the height.

Split layout

Full height: Split layout
The Uplifting Line is set without a margin to the maximum height. Content can be split and arranged in thirds, aligned to the Uplifting Line.

Half & third heights: Split layout
The Uplifting Line is scaled to 1/2, 1/3, or 2/3 of the height. Content can be split accordingly.

A split layout example combining imagery and text, with uplifting lines anchoring the left edge for visual continuity. One variation places the headline above the image, while the other positions text below with a supporting topline.

Uplifting Line as a divider

Full height: Scaled up horizontally

The Uplifting Line can be used at its original proportions (1) or scaled horizontally up to 2x (2).

The thickest step can be used with equal width to create the White step. The White step is always aligned on the same horizontal axis as the thickest step of the Uplifting Line.

This can be applied in every possible divided format. In situations where a simplified layout is desired, the White step can be removed.

A layout example showing uplifting lines used as a divider between text and imagery. Two variations demonstrate different horizontal offsets while maintaining consistent spacing and hierarchy.

Uplifting Line showing 2 steps 
(scaled by up to x3)

The Uplifting Line can be proportionally scaled x2, and the thickest step is aligned vertically to the layout system, using thirds or half's alingments.

The thickest step can be used with equal width to create the White step. The White step is always aligned on the same horizontal axis as the thickest step of the Uplifting Line.

This can be applied in every possible divided format. In situations where a simplified layout is desired, the White step can be removed.

Dont's

Do not change the direction

 of the Uplifting Line.

A layout example showing the uplifting line fixed to the right edge, preserving its original direction while separating imagery from text. The composition emphasizes clear hierarchy without reversing or mirroring the layout flow.

Always use the Uplifting Line in Red.

  

A layout example showing imagery aligned with a red uplifting line on the left, reinforcing brand direction and visual flow. The red uplifting line is consistently used as a strong, guiding accent without changing direction.

Do not distort the White step horizontally.

  

A layout example showing a fixed white step area paired with imagery, where the white section remains undistorted horizontally. The uplifting line stays aligned as a consistent vertical accent, reinforcing structure and hierarchy.

Do not use the Uplifting Line horizontally.

  

An incorrect usage example showing the uplifting line applied horizontally, marked as not allowed. The image emphasizes that uplifting lines must never be used in a horizontal orientation.

Do not overscale

 beyond the defined width.

An incorrect usage example where the uplifting line is oversized, overpowering the layout. The image highlights that the uplifting line must not be overscaled to maintain balance and hierarchy.

Do not alter the original shape

or create custom versions.

An incorrect usage example showing uplifting lines with altered proportions and shapes. The image reinforces that the original uplifting line shape must remain unchanged.