Design Basics

Please make sure to always use the new logo version in any new touchpoint produced.

Our revised approach unlocks strategic potential by using it as a credibility signal across brand and business – not just product.

The PALFINGER font is a specially custom-designed typeface that gives the brand its unique character and high recognition value.

This system brings structure to our visual narrative, ensuring a professional and consistent appearance across all platforms.

The Uplifting Line is the key graphic element. It translates the core function of the PALFINGER products into a graphic dimension.

The Uplifting Pattern is a key graphic element that visually translates the core function of PALFINGER products into a dynamic visual dimension.

The brand’s visual identity is brought to life through three primary colors: Red, White, and Limestone.

PALFINGER imagery combines clear product documentation with emotional, real-world storytelling.

The icon style is derived from the angular design language of the PALFINGER type.

The infographic style is simple and two-dimensional. Content is reduced to the essentials, with only necessary information included.

Motion defines how the PALFINGER brand moves and behaves across digital applications.