Uplifting Pattern Guideline

Minimalist interior stairwell with light gray concrete walls, a bold red handrail, and wayfinding graphics including a large red number “2” and directional signage pointing to office spaces, lobby, canteen, and parking.

The Uplifting Pattern

is a key graphic element that visually translates the core function of PALFINGER products into a dynamic visual dimension. The construction of this pattern follows simple and logical rules , ensuring it injects energy and forward Movement into our communications.

Construction

The Uplifting Line can be repeated to form a continuous Pattern.
Each element is spaced at 1.5× its own width, creating a balanced
rhythm that is simple, distinctive, and visually strong.

A construction diagram illustrating the structural proportions of the uplifting line, with multiple variations aligned vertically. Measurements indicate relative spacing and width ratios, including 1× and 1.5× increments.

Vertical space

Besides occupying the full space, the Pattern can occupy 1/2, 2/3 or 1/3 of the layout height.

Full vertical layout height

  

A construction diagram showing the uplifting line occupying the full vertical space at a 1:1 ratio. Multiple instances illustrate consistent height and proportions when the uplifting line spans the entire format.

2/3 vertical layout height

  

A construction diagram showing the uplifting line scaled to two-thirds of the total vertical layout height. Repeated examples illustrate consistent proportions when the uplifting line occupies a 2/3 vertical span.

1/2 vertical layout height

  

A construction diagram showing the uplifting line scaled to half of the total vertical layout height. Repeated examples demonstrate consistent proportions when the uplifting line occupies a 1/2 vertical span.

1/3 vertical layout height

  

A construction diagram showing the uplifting line scaled to half of the total vertical layout height. Repeated examples demonstrate consistent proportions when the uplifting line occupies a 1/2 vertical span.

Horizontal space

The Pattern can occupy ½, ⅔, 1/3 or 1/6 of the layout width.

2/3 horizontal layout width

  

A construction diagram showing the uplifting line distributed across two-thirds of the total horizontal layout width. Multiple instances illustrate consistent spacing and alignment when the uplifting line occupies a 2/3 horizontal span.

1/2 horizontal layout width

  

A construction diagram showing the uplifting line distributed across half of the total horizontal layout width. Repeated instances illustrate consistent spacing and alignment when the uplifting line occupies a 1/2 horizontal span.

1/3 horizontal layout width

  

A construction diagram showing the uplifting line distributed across one-third of the total horizontal layout width. Repeated instances illustrate consistent spacing and alignment when the uplifting line occupies a 1/3 horizontal span.

1/6 horizontal layout width

  

A construction diagram showing the uplifting line distributed across one-sixth of the total horizontal layout width. Repeated instances illustrate consistent spacing and alignment when the uplifting line occupies a 1/6 horizontal span.

Combination

The previous vertical proportions can also be combined to create flexible layouts. For example, the Pattern can cover 1/2 of the height and 2/3 of the width, or 2/3 of the height and 1/2 of the width. This allows for more dynamic compositions while keeping proportions consistent.

1/2 vertical layout height
, 2/3 horizontal layout width

  

A construction diagram showing the uplifting line scaled to half of the vertical layout height and distributed across two-thirds of the horizontal layout width. Repeated instances illustrate consistent proportions and spacing when combining a 1/2 vertical span with a 2/3 horizontal span.

2/3 vertical layout height, 
1/2 horizontal layout width

  

A construction diagram showing the uplifting line scaled to two-thirds of the vertical layout height and distributed across half of the horizontal layout width. Repeated instances illustrate consistent proportions and spacing when combining a 2/3 vertical span with a 1/2 horizontal span.

Lock-in

The Pattern can start with either a line or a gap. It can end with a gap or with the last line.

Note: In print layouts, use the gap mechanism to avoid cropping the Pattern.

Ending with the last gap

Starting with a line

  

Grid pattern starting with an uplifting line and ending with the last gap.

Ending with the last line

Starting with a line

  

Grid pattern starting with an uplifting line and ending with the last line.

Ending with the last gap

Starting with a gap

  

Grid pattern starting with a gap and ending with the last gap.

Ending with the last line

Starting with a gap

  

Grid pattern starting with a gap and ending with the last line.

Movement

The Uplifting Pattern can be adjusted in height to create a sense of movement. 
By varying the vertical proportions within set limits, the Pattern gains rhythm and dynamism while maintaining visual stability.

To achieve this effect while keeping the design consistent:

  • The vertical division should be set in 6 equal parts.
  • Use a maximum of 3 different heights.
  • Maintain a minimum height of 2/6 for any shape.
  • Ensure each Pattern step contains at least 5 lines.

Vertical division


  

Diagram showing the uplifting pattern divided into six equal vertical units, establishing the base grid for movement.

Minimum height of shape


  

Illustration indicating the minimum allowed height of 2/6 for any uplifting shape within the pattern.

Maximum of 3 different heights

  

Example demonstrating how up to three distinct height levels can be combined to create rhythm while maintaining consistency.

Minimum block of 5 shapes moving together

  

Visualization showing a grouped sequence of at least five uplifting lines moving as one pattern step to preserve visual stability.

Visual balance

Layouts with imagery

All shown color combinations are allowed, but avoid overloading layouts with Red.


Note

If the image already contains prominent Red elements, do not use the Uplifting Pattern in Red.

Layout with Red imagery

  

Balanced layout where red appears mainly in the product image, supported by a subtle, light uplifting pattern.

Layout without Red imagery

  

Clean layout with neutral imagery, allowing the red uplifting pattern to provide the primary visual accent.

Avoid overloading layouts with Red.

  

Incorrect example showing excessive red from both imagery and pattern, resulting in visual overload and reduced clarity.

Layout without images

All color combinations shown are allowed. Use the Red where possible to enhance brand presence.

Limestone over White

  

Subtle limestone uplifting pattern placed on a white background, creating a light and minimal layout.

White over Limestone

  

White content area set on a limestone background, with the uplifting pattern integrated softly for contrast.

Limestone over Bright Limestone

  

Tonal layering of limestone on a brighter limestone background, maintaining low contrast and a calm appearance.

Red over White

  

Strong red uplifting pattern on a white background, delivering high contrast and a bold visual statement.

Red over Limestone

  

Red uplifting pattern combined with a limestone background, balancing emphasis with warmth.

Red over Bright Limestone

  

Red uplifting pattern on bright limestone, creating a vivid and energetic layout while remaining structured.

Masked pattern

The Uplifting Pattern can be applied to Headline glyphs out of our typography – this includes letters and numbers – creating a dynamic and recognizable brand expression. Always place the Pattern at its full height inside of the text. Please avoid cutting Uplifting Lines in the width. Test minimum line width carefully to ensure clarity and legibility at different widths.

Note: For applications with arrows and Pattern there already exists an icon set with 8 directions in Red, Limestone and White.

  

Red uplifting lines form an abstract triangular shape on a light background beside a modern building entrance, where the same line-based pattern and an upward arrow are applied to a glass door to communicate “step in, lift up.”

Dont's

Pattern should not appear

bigger or smaller than the defined maximum.


Portrait-format layout showing a person in PALFINGER workwear with the uplifting pattern placed at an incorrect scale, demonstrating that the pattern must not appear larger or smaller than the defined maximum size.

Do not use Pattern over image.



  

Hero image with a vehicle in motion and the uplifting pattern overlaid directly on top of the photograph, illustrating that the pattern must not be used over imagery.

Do not use the Red Pattern when

the image already has a substantial amount of this color.

Layout featuring a red forklift image combined with the red uplifting pattern, showing visual overload when the image already contains a strong red color presence.

Avoid using too few lines –

underusing the Pattern can cause the character
to lose its legibility and structure.

Abstract circular shape built from too few uplifting pattern lines, demonstrating loss of legibility and structural clarity when the pattern is underused.

Do not incorporate the Pattern

within shapes that are not part of the PALFINGER typographic family.

Star shape constructed from uplifting pattern lines, illustrating that the pattern must not be incorporated into shapes outside the PALFINGER typographic system.

Ensure each Pattern step contains at least 5 lines.


  

Uplifting pattern with irregular steps and insufficient line count per step, showing incorrect construction where each pattern step contains fewer than the required five lines.