Close-up of the word ‘PAL’ in bold black typography, shown with red vector anchor points and guides illustrating precise geometric construction and alignment.
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Typography Guideline

PALFINGER Font

The PALFINGER font is a specially custom-designed typeface that gives the brand its unique character and high recognition value. This design embodies our value of being Straightforward—its characteristic diagonal strokes, precise technical encounters, and internal rounding define the brand's engineered appearance.

Typographic anatomy diagram of the word ‘Atto,’ highlighting internal rounding, width contrast, tight inner curves, wide outer curves, and the geometric skeleton using red annotation lines.

PALFINGER font family

To maintain consistency and optimal readability across all media, the comprehensive font family is strictly divided into two primary applications:

PALFINGER

Intended for headlines and short, impactful sublines, this version emphasizes the font's distinct characteristics.

Typography specimen of the PALFINGER Headline typeface showing large ‘Abc,’ full uppercase and lowercase alphabet, numerals, punctuation, and symbols, with examples labeled ‘PALFINGER Headline’ and ‘PALFINGER Subline’ to demonstrate use in bold, expressive headlines.

PALFINGER Text

The PALFINGER Text is based on the characteristic of the Headline font, but designed for extra legibility. Intended for smaller typography and longer texts, and is available in Regular, SemiBold, and Bold.


Typography specimen of the PALFINGER Text typeface displaying ‘Abc,’ full character set, numerals, and symbols, with examples of Regular, SemiBold, Bold, and italic styles, illustrating a more readable font designed for body text and longer content.

Download

Note: Designers must use the "Design" font package, while the "Office" package is sufficient for standard Microsoft Office users. PALFINGER has a license to give the fonts to partners and agencies without further cost for PALFINGER or the partners.

Preview of the PALFINGER typeface optimized for office applications, showing the word ‘PAL’ with visible vector outlines and anchor points,
Download the PALFINGER Font optimized for office applications

PALFINGER (Office Software)

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Preview of the PALFINGER typeface optimized for office applications, showing the word ‘PAL’ with visible vector outlines and anchor points,
Download the PALFINGER Font optimized for design applications

PALFINGER (Design Software)

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Preview of the PALFINGER typeface optimized for office applications, showing the word ‘PAL’ with visible vector outlines and anchor points,
The complete selection of font styles, including web fonts

PALFINGER Font Software (Complete)

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Hierarchy

The formatting recommendations illustrate the visual hierarchy and interplay between different weights and sizes, helping ensure a consistent and impactful typographic structure across all applications.

Special Formatting Rules:

PALFINGER is always written in uppercase letters as a brand name, never in lowercase or mixed case.

Recommended sizes to start with:

A4 (210 x 297 mm) → 8–10 pt

Screen (1920 x 1080 px) → 18–24 px

Typography usage guideline layout for the PALFINGER brand, showing hierarchy and styling rules for toplines, headlines, sublines, and body text, including font weights, uppercase and mixed-case usage, line spacing percentages, and color options in black, white, and red, with example headlines, copy text, and lists.

Latin, Greek, Cyrillic and Vietnamese

Different language variants are available in the PALFINGER corporate typeface, optimized for both Headline and Text usage. This ensures brand consistency and typographic precision across most of international markets.

Latin

  

Latin character set sample displaying uppercase and lowercase letters, including accented characters, shown in the PALFINGER typeface.

Greek

  

Greek alphabet sample in uppercase and lowercase, demonstrating the PALFINGER typeface’s support for Greek characters.

Cyrillic

  

Cyrillic character set preview with uppercase and lowercase letters, illustrating multilingual support in the PALFINGER typeface.

Vietnamese

  

Vietnamese alphabet sample with accented uppercase and lowercase characters, showcasing diacritic support in the PALFINGER typeface.

Japanese, Chinese, Korean and Arabic

For these languages, the PALFINGER Headline font is not available. To maintain visual consistency and brand clarity, the free and widely supported Noto Sans font should be used instead. Noto Sans offers extensive language coverage and typographic balance across scripts. For these languages the free license Noto Sans font should be used, in the following relation of weights (see next page).

Note:

  • Align baselines and optical weights when mixing scripts.
  • Respect native reading directions (e.g., Arabic: RTL).
  • Maintain minimum font sizes for legibility in complex scripts.

  

Comparison showing the PALFINGER Headline typeface in large scale, with bold geometric letterforms emphasizing strong curves, tight spacing, and a distinctive industrial character.

  

Comparison showing Noto Sans Regular in large scale, highlighting simpler, more neutral letterforms with softer curves and a more generic sans-serif appearance.

Japanese

  

Sample text demonstrating Japanese characters, showing hiragana and basic syllabary forms to illustrate typographic support for Japanese writing.

Chinese

  

Sample text displaying simplified Chinese characters, illustrating stroke density, balance, and readability in Chinese typography.

Korean

  

Sample text presenting Korean Hangul characters, demonstrating consistent spacing and clarity across syllabic blocks.

Arabic

  

Sample text showcasing Arabic script, highlighting right-to-left flow, connected letterforms, and typographic consistency.

Since Noto does not fine tune their styles as detailed as the PALFINGER font, we recommend to only use one style for the Asian/Arabic scripts as a replacement to the Headline and Subline variation.

Note: None of the Asian/Arabic scripts use/have Italics. This is a very uncommon concept in these scripts. Therefore the upright fonts will be used instead.

Noto Sans Japanese / Chinese / Korean / Arabic (Download)

PALFINGER FontNoto Sans Japanese/Chinese/Korean/ArabicDownload
PALFINGER – Headline / SublineNoto Sans Japanese – Regular

Noto Sans Chinese – Regular

Noto Sans Korean – Regular

Noto Sans Arabic – Regular		Noto Sans Japanese

Noto Sans Simplified Chinese

Noto Sans Korean

Noto Sans Arabic
PALFINGER Text – Regular / ItalicNoto Sans Japanese – Regular

Noto Sans Chinese – Regular

Noto Sans Korean – Regular

Noto Sans Arabic – Regular		Noto Sans Japanese

Noto Sans Simplified Chinese

Noto Sans Korean

Noto Sans Arabic
PALFINGER Text – Bold / Bold ItalicNoto Sans Japanese – Semibold

Noto Sans Chinese – Semibold

Noto Sans Korean – Regular

Noto Sans Arabic – Semibold		Noto Sans Japanese

Noto Sans Simplified Chinese

Noto Sans Korean

Noto Sans Arabic
PALFINGER Text – Black / Black ItalicNoto Sans Japanese – Bold

Noto Sans Chinese – Bold

Noto Sans Korean – Regular

Noto Sans Arabic – Bold		Noto Sans Japanese

Noto Sans Simplified Chinese

Noto Sans Korean

Noto Sans Arabic

Color across backgrounds

Always ensure sufficient contrast between typography and background. Headlines must remain legible, visually balanced, and consistent across different backgrounds. The following chart outlines best practices for color usage in relation to the brand background types, ensuring clarity and brand integrity in all environments.

Four layout examples showing a three-line headline applied over limestone, bright limestone, photography, and white backgrounds to demonstrate contrast and readability.

Headline in steps of black

To enhance typographic hierarchy and visual storytelling, headline blocks are graded using color shades and are multiplied over the background. The number of lines determines the tonal steps used. This creates a smooth gradient effect that suggests upward motion.

Fixed End Point

The last line must always be set at 60% black, regardless of total line count.

Additional Lines

Try to stick with short and punchy headlines, but if more than five lines are required, continue decreasing in the increments from top down, but never go below 60% on the last line.

Typography Style

These color values apply to headline settings only. Do not apply this shading system to intro text, body copy or sublines.

Typography guide illustrating headline layouts from five to two lines, with decreasing font size and tonal contrast to maintain hierarchy and balance.

Headline in steps of white

When used over imagery, PALFINGER headlines adopt a gradient of White tones. This technique is especially effective when paired with gradient overlays or darkened image zones, allowing the typography to remain legible while visually dynamic.

 

Fixed End Point

The final line must always be set at 70% White opacity – this value is fixed across all variations.

Legibility

A darkened gradient overlay behind the text zone is strongly recommended to enhance legibility of the lighter shades.

Placement over imagery

Avoid placing the lightest lines (below 85%) over bright or complex areas of imagery.

Headline typography examples from five to two lines placed over forest machinery imagery, demonstrating scaling, opacity, and legibility on photographic backgrounds.

Alignment

Text is typically left-aligned in most PALFINGER applications [ 1 ].

This ensures consistency, clarity, and alignment with the way most audiences read and process information.

Whenever possible, align text elements to clear structural anchors, such as the horizontal bars defined by the Uplifting Line [ 2 ].

Use these structural cues to position logos, headlines, sublines, and body text consistently – maintaining optical balance and brand integrity across all formats.

Brand layout templates featuring logo placement, red vertical accent bars, headline hierarchy, body text blocks, and image integration across print and digital formats.

URL

The URL is always written in uppercase, without a prefix (no www.), and can appear in either bold or regular text styles – using the PALFINGER text font.

It may be positioned flexibly around the margins. The URL’s position should always prioritize:

  • Legibility
  • Alignment to surrounding elements (e.g., headline, logo, Uplifting Line)


Size Guidelines

  • The URL should follow the typographic scale used in the copy tex, when there is one
  • In printed media, it must never be smaller than 8pt and never larger as 12pt
  • In digital media, it must never be smaller than 18pt and never larger as 24pt
Flexible content modules showing image-led and text-led layouts, including headline cards, detail sections, and equipment imagery within the brand grid system.

URL and Claim

The claim has even more flexible use, which can be seen in detail on its own chapter.

When the URL and claim appear together, the claim should always take visual priority – either through:

  • Hierarchy in size  [ 1 ] – the claim should be larger or more prominently styled
  • Order of appearance  [ 2 ] – the claim should be positioned before the URL in the reading flow.

This ensures the claim retains its role as a primary brand message, while the URL remains a supporting element within the layout.

Campaign and social media layout examples combining strong headlines, product imagery, and brand accents for digital communication.

Quotes

Quotes are set in PALFINGER Subline weight and have a highlighted accent inPALFINGER Red. The size of the Red accent ist 3 times bigger than the font size of the quote.

For example
:
Quote text size: 53 pt

Accent size: 53x3 = 159 pt

Editorial quote layout featuring a highlighted quotation, author attribution, and red brand accent line on a clean white background.

Arrow within the font family

The font character set includes arrows in every font weight. You should use them for all functional applications like within text, in presentations and directionals.

Funtional applications

Use within directionals signage

Directional signage layout showing workshop, spare parts, and customer service labels with arrow icons, alongside a clean text block demonstrating arrow usage in functional applications.

Functional applications

Arrow icon with Pattern for large applications

Directional signage layout showing workshop, spare parts, and customer service labels with arrow icons, alongside a clean text block demonstrating arrow usage in functional applications.

Arrow icon

For larger applications, when the arrow is used as a graphic element or functions as an image, you should use the arrow icon. Its form is even more characteristic than the arrows within the font family. Additionally, there is also an arrow icon filled with the Uplifting Line Pattern, available with Pattern in Red, Limestone and White.

Graphic Applications

Use within text

Graphic arrow design system showing stylized red striped arrows for use within text and a grid of gray arrow icons used as standalone graphic elements.

Graphic Applications

Use as graphic element

Graphic arrow design system showing stylized red striped arrows for use within text and a grid of gray arrow icons used as standalone graphic elements.

Don'ts

Do not use line spacing greater than 120% for headlines.


Headline placed over a dark forest image with excessive line spacing, demonstrating incorrect spacing for multi-line headlines.

Avoid applying opacity styles to body text or quotes – reserved for main headlines only.

Short introductory text shown in light gray with reduced opacity, illustrating incorrect use of opacity on body text or quotes.

Never place text directly over busy or bright image areas without ensuring readability.

White headline placed directly over a busy industrial background, showing poor text contrast and reduced readability.

Do not use unapproved font colors for headlines – only use black, White, or brand-approved grays.

Headline displayed in bright red text, illustrating the incorrect use of non-approved font colors for headlines.

Avoid right-aligning text in left-to-right reading contexts – it disrupts visual flow and weakens layout structure.

Headline aligned to the right in a left-to-right reading layout, demonstrating improper text alignment that disrupts visual flow.

Do not rotate or distort typography – always maintain horizontal alignment.

Headline rotated diagonally over a desert scene, showing incorrect typography rotation instead of horizontal alignment.